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AI & Automation

Search & AI Visibility

Get found in Google, and in AI answers

Your next customer might not search Google at all. They might ask ChatGPT, Claude, or Gemini who to use, and if those tools don't know you exist, you were never in the running. We check how your business shows up in search and in AI answers, source every finding so you can see the evidence, and then fix what actually matters.

Who it's for

Established businesses that win work on reputation and referrals but are invisible online: solid client base, good word of mouth, and yet nowhere to be found when someone searches the category or asks an AI assistant for a recommendation. If your website has quietly become a brochure nobody visits, this is the place to start.

What you get

  • A Search & AI Visibility Audit of your site. The classic SEO foundations — technical health, content, metadata, backlinks — plus the AI layer: whether AI crawlers can read your site, whether your content is structured so an AI can quote it, and how you appear in answers across Claude, Gemini, and GPT.
  • Every finding sourced. No black-box scores. Each issue comes with the evidence behind it and a plain-English explanation of why it matters, in the order we'd fix them.
  • A prioritised plan, then the fixes. Technical and content changes we can implement directly on your site, with clear before-and-after checkpoints.
  • A specialist SEO partner where it counts. For ongoing content strategy and link-building we work alongside a specialist SEO partner, under one plan, so nothing falls between two vendors.
  • Progress you can verify. We benchmark where you started and re-measure against it, so you can see movement in the numbers rather than take our word for it.

How it works

  1. 1. Diagnose

    We run the audit across your site: search foundations, AI-readiness, and how you currently appear in AI answers. You get the findings with their evidence, not just a score.

  2. 2. Design

    We turn the findings into a prioritised plan: what to fix first, what it should achieve, and what can safely wait. Sized to your business, not a template.

  3. 3. Deliver

    We implement the technical and content fixes, bringing in our specialist SEO partner for the work that benefits from one, and re-check each fix once it's live.

  4. 4. Evolve

    Search and AI answers keep changing, so we re-measure against your baseline and adjust. When the next shift arrives, you'll know what it means for you before your competitors do.

Everything starts with a short call to understand what you sell and who you want to be found by. The audit is a fixed piece of work with a clear deliverable, so you know what you're getting before anything ongoing begins.

Frequently asked questions

What is AI visibility?

When someone asks ChatGPT, Claude, Gemini, or Perplexity to recommend a business like yours, those tools draw on what they can find and read about you online. AI visibility is whether you show up in those answers, and whether what the AI says about you is accurate. It sits alongside traditional search visibility: Google rankings still matter, but a growing share of buying research now starts with an AI assistant instead of a search box.

How is this different from normal SEO?

Classic SEO is about ranking in a list of search results. AI visibility is about being quoted and recommended inside a written answer. The foundations overlap — a technically sound, clearly written site helps both — but AI systems have extra requirements: their crawlers need access to your site, your content needs to be structured so an AI can lift an accurate answer from it, and your business information needs to be consistent everywhere it appears. The audit checks both layers, because most businesses need both.

What does the audit actually check?

The SEO layer covers the classic foundations: technical health, on-page content, metadata, and the backlinks pointing at your site. The AI layer checks whether AI crawlers can access your pages, whether your content is structured so an AI can quote it accurately, whether your structured data tells machines who you are, and how you currently appear in answers across Claude, Gemini, and GPT. Every finding is sourced, so you can see the evidence behind it rather than taking a score on faith.

Do you fix the issues too, or just report them?

Both. The audit comes first because it tells us what's actually worth doing. From there, technical and content fixes on your site are work we can implement directly, and for specialist SEO work such as link-building and content strategy we pair you with a specialist SEO partner we work alongside. You get one plan rather than two vendors pointing at each other.

How do I know if we have a problem?

Try it: ask ChatGPT or Claude to recommend providers in your category and area, and see if you appear. Then search Google for the terms your customers would use. If you're absent from either, or the AI describes your business inaccurately, that's the gap the audit measures. Most established businesses are further behind on the AI side than they expect, simply because nobody has ever checked.

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Want to know how visible you really are?

Tell us your website and the customers you want to be found by. We'll come back on whether an audit makes sense for you and what it would cover.

Get in touch